Bye-Bye Boring Brochures. Hello Customers. (How to Design a Brochure Customers Will Love to Read)
If you own a business, you know how hard it is to turn leads into customers, and customers into bigger customers. Well one tool that can certainly help with this task is a brochure.
Unfortunately, most people don't take the time to properly design their brochures. But if you take these few steps that Desktop is about to provide, you can truly see an impact to your bottom line.
Here are a few tips for creating an powerful brochure:
Picture Perfect: The biggest mistake most people make when designing a brochure is they load it up with a lot of written information. To the reader, this can be annoying or difficult to process.
That's why I recommend grabbing people's attention with a strong image on the cover (With a headline), and include several other images in the body of the brochure to break up the text.
The truth is, humans can process and understand images more easily. It will take time, but find an image that represents what you're trying to sell.
Bullet List: Another great way to avoid an insane amount of texts, is to include bullet lists. These are fantastic because they not only make the page look cleaner, but they force you to get your messaging down to the core.
Also these bullet lists don't have to be a regular black dot and text, you can get creative and design something captivating (Comes down to knowing your audience).
Lead Them to More Information: The 1st two points are all about maximizing your design for easier consumption and understanding. Essentially, you're getting them "hooked" on what you're selling. The 3rd point is all about "reeling them in."
If you have a website or a call center or any system that allows you to provide more information on what you do, you're going to want to highlight it.
The back is a great spot to put this information. Readers, at a minimum, tend to go from cover to back at least once - skipping the body of the brochure if they're uninterested.
This destination is where you're going to want to go more in depth on the topic because they've shown a deeper level of commitment.
If you get the customer to the website or call center, congrats! You've moved the potential client down the sales chain, which is never an easy task.
If you are looking to create your own brochures for your business, be sure to choose the best paper with Desktop Publishing Supplies today!
Since 1995, we've hung our hats on delivering quality paper with an exceptional customer experience. When shopping with us, you'll discover a wide range of blank business cards, cardstock, stationery, greeting cards, menus, and more! If you ever have any questions, please don't hesitate to reach out.