The Power of a Great Business Card

Having a business card ready to hand out, is always a good idea. This is true whether you're part of Fortune 500 company or a 5 person mom and pop shop because that little piece of paper, can have a profound impact on the overall business.

Advantages of Owning a Business Card:

Branding: A business card is an extension of your company. Therefore it's a great way to highlight what you do and how you do it. Branding is vital because it creates a mental shortcut to your business for clients and potential customers. Companies with great brands can get people to describe their company with the same one or two words (I.E. Apple = Innovation).

What word do you want people to connect with your company? Use that thought process to build a brand and design your card.

Credibility: A business card may seem like a tiny part of your business, but the truth is, they can play a crucial role. And there is nothing more vital than the credibility of your business. The difference between handing someone a business card and simply saying you own a business, is huge.

I would take it a level deeper by focusing in on the thickness of the card, its color, and the type of material it is made out of. On the surface, these all seem minuscule, but they play a bigger psychological role in getting a sale. Take all of this into consideration when purchasing your next set of business cards.

Constant Opportunity: Business opportunities can happen at anytime, in any situation, and in any location. You should always be prepared. Having a business card in your pocket, purse or wallet is your safest bet.

You only get one shot at a first impression: business cards are usually part of that first interaction, so make it great!